Ideas on funding your book publishing project

Ideas on funding your book publishing project

If you have decided to self publish your own book, it doesn’t necessarily mean you have to foot the production costs alone!

If you play your cards right – you can get funding from sponsors.
There are 3 distinct routes for funding that come to mind:
* Corporate Sponsors
Corporate sponsorships can result in much larger funding than you may have ever imagined! If the subject matter for your book coincides with a particular corporation or organization’s mission or agenda, you may want to approach them for sposnosrship.  Don’t sell yourself short and ask for too little, aim for a high number. The worst that can happen is a soft no.
Corporate sponsors will of course be looking for something in return such as an advertisement page within the book or back cover space for their logo, etc.  But they may also provide huge advantages by exposing their membership to your book as an example through their own advertising.. The second part of working with a corporate sponsor is how much editorial intrusion will the sponsor seek?  If the reason you self publish is the creative freedom, then sometimes a corporate sponsor might not be the best fit if they want final say so over everything. Make sure boundaries and obligations are clear and in writing before jumping into an arrangement.
For a starting point, check out
Marathon has worked on several projects that are funded by grants from various organizations or foundations. Receiving a grant through local, regional or national organizations can take some research,  planning, and networking to make the right connections. There are also actual professional “grant writers” out there that can help assess your project and what types of funding they might be able to help you access. Just like corporate sponsorships, a grant might come along with  certain “strings attached” to it and may not be the right fit for you. Make sure boundaries and obligations are clear and in writing before jumping into an arrangement.
For a starting point on grants, check out SeedFund
* Crowdsourced funding 
Most of us have heard about sites like KickstarterIndiegogo, Patreon and GoFundMe. In my opinion these platforms, especially Kickstarter for publishing have created a whole new business model for self publishers.  For some creators ( such as comic book creators), a Kickstarter campaign is the benchmark for success on a project.
With 60 days to raise funds on a Kickstarter campaign, if it fails to fund, then the project is canceled. If it funds, then production goes on and you have built in success from the very start!
If you want to get Funded, You Gotta Have a Crowd!
The key to crowdfunding success is building up an engaging  social media following before the launch of a campaign. Facebook, X, Instagram, and Tik Tok and others are all being deployed by authors in many ways. Some artists, being more visual, may have bigger followings on Instagram whereas they may not participate as much on FB or X (formerly called Twitter).
Whether it’s a special edition backed by a big name corporate sponsor or a crowdfunded campaign of your own – Marathon is here to help with the behind the scenes logistics and planning required for the print production, along with potential rewards levels such as:
Level 1: receive the book
Level 2: receive the book with a special print or poster
Level 3: receive an upgraded version of the book ( such as leather bound)  + poster
Premium Level 4: Receive the upgraded book in a slipcase or clamshell  + poster
The above are just the most straightforward of plans.  There are actually so many rewards level options we can provide using various variable data, custom printing techniques and embellishments. Realistically, the sky’s the limit and I would love to hear what your plans might be!

Martin Pugh


(402)-371-5040  ext 289

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Free Consultation for Individuals & organizations!

When it's time to print your book, let us be your guide!
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With over 30 years of Book Publishing experience, Marathon Press has helped thousands of clients self-publish anywhere from 20 to 50,000 copies of their book titles. Marathon has worked with several of the top names and organizations in the photography and photobook industry.

Wire-o Bound Booklets and Calendars

Twin Loop, Mechanical Binding

Wire-o Binding for Calendars, Cookbooks and more!
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Some of the style variations we offer are: *Soft cover Wire-O, *Hard cover Wire-O and *Concealed Wire-O (both hard cover and soft cover) * Twin Loop with Calendar Hanger

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Sizes from 8 x 8 up to 14 x 19" !

Layflat Albums
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Marathon’s Layflat Albums are produced with German Pro Photo paper which has a matte finish and a neutral white point with a slight shimmer. Water resistant so you can easily clean off a spill. Acid free and chlorine free.

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Let us be your Guide!

Choose between printed hard cover or cloth bound with optional foil stamping. Optional dust jacket printing with 3 lamination options

Let us help guide you to the most appropriate paper options for your book project. We have 9 standard text options and 6 standard soft cover weight options for paperback books.

We have a long track record of award winning quality work for some of the most demanding artists and photographers in the industry!

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